Organic Posts vs. Paid Ads

Social media is essential to any marketing campaign now more than ever. Most marketers seek visibility. It is a human tendency, that when something is shown, we want to see it or learn about it.  There are two ways in which you can make others aware of your product or service – and they are […]

Organic Posts vs. Paid Ads

Social media is essential to any marketing campaign now more than ever. Most marketers seek visibility. It is a human tendency, that when something is shown, we want to see it or learn about it. 

There are two ways in which you can make others aware of your product or service – and they are called “organic content” and “paid ads”. When it comes down to paid advertising on social media or organic distribution, it can be difficult to navigate which route best suits you. 

Which one is better?

What are the pros and cons of each option? Do they both have benefits that the other doesn’t?

What should you do if the content isn’t showing up organically anymore? With all of these questions to consider, how can you be assured that your staff’s efforts won’t go in vain? 

Before making a decision about organic vs paid social media, there are a few factors to keep in mind. In this article, we’ll break down the benefits and drawbacks of both organic and paid social media. There are also similarities because they both deliver an impressive ROI, provide actionable data, and support other marketing channels.

What are the differences between the two? 

Organic search traffic is free, but it’s not easy to get. You need to have a well-optimized website with valuable and relevant content. Paid traffic is easier to get, but you have to pay for it by using paid advertising platforms.

Paid traffic is often considered more effective because the audience you’re targeting has shown interest in your product or service by clicking on the ad. But there are many cases when organic search traffic can also be effective, like when you’re trying to capture new customers who don’t know about your company yet.

Organic traffic is the kind of traffic that makes its way toward a page or site because it finds something pertinent to the keywords it was searching for. It offers quality, and its slow-paced nature suits some marketing needs. 

Paid traffic is useful when a company needs immediate or fast results. It is also used mainly to set foot into a new market or build recognition in that specific niche. In the end, there are various marketing strategies employed in both advertising channels, so it all depends on what requirements and objectives of that company.

Most popular platforms for placing your content

Businesses are struggling to keep up with the latest social media trends, and they need a platform that can help them produce engaging content on a regular basis.

Facebook is a powerful platform for advertising and marketing, but with the recent announcement from Apple that it will block Facebook’s ability to target a significant segment of its users, you need to start looking for alternatives. Instagram is a popular social media platform that has been around for a while. Still, TikTok is moving up in the ranks as an emerging social media platform perfect for businesses. It’s an excellent way to produce short-form video content that engages your audience and helps you build loyalty. Plus, it’s also a great way to connect with new customers!

TikTok is an app where you can post short videos, perfect for any business looking to stay ahead of the curve. TikTok has also launched a number of valuable tools, like the ability to launch ads and create business profiles like ads and business profiles. So, it’s no longer just a platform where you can show off your dance moves, which made it popular in the first place. Besides TikTok Pinterest and Snapchat are also becoming more popular. 

Video Content 

In 2022 82% of all online content will be video content. If you want your business to survive and thrive in the future, you need to start creating bite-sized pieces of content now. Stories, Reels, and TikTok are all short-form content platforms that have been wildly successful in the past few years. They have proven that people want shorter content to consume on mobile devices. The future of social media is short-form videos, and if you don’t start making them, then you’re going to be left behind. What’s worse is that you’ll be missing out on all the success that other people are having with them.

What about the Influencer Marketing?

Marketers are constantly looking for new ways to generate leads and cut down on marketing costs. Influencers are a great way to get your message out there. But with the rise of social media, it can be hard to find the perfect influencer for your needs.

There are many reasons why marketers are hesitant to invest in influencers. They don’t know how much to pay, they don’t know who to trust, and they don’t know what ROI to expect. The ROI of influencer marketing is higher than any other marketing strategy. 

Influencer marketing is one of the most powerful marketing channels, but it’s also one of the most difficult ones to master. It’s not enough to just find an influencer, you need a whole network of them with different niches and audiences. And going bigger isn’t always better, In particular, micro-influencers are often an underutilized tool that can separate brands from their competition. Brands are working more and more with micro-influencers.

Paid Ads

Whether your business is just starting or it has been working for a long time, you should utilize the advantages of paid ads. In the current online world, there is a huge variety of where you can place your ads. Every business needs to find where its audience is and where they convert the most. If it is on social media, you need to decide depending on your budget, on which social media you will publish most of your ads, if it is on Google, you need to find out is it through search, display, or Youtube ads. 

Understanding your audience is the key before running ads. Every product has its audience, and these audiences are getting smarter and smarter so it isn’t easy to sell products to them as it was before. They seek approval from various sources, do their research about your company what are the values, what other people think of the product and the company, etc. 

Another thing to consider when running paid ads is to understand what is the goal of the campaign, whether it is brand awareness, lead generation, purchases, booking, or something else, you need to explore the variety of ads on each platform to understand and develop your strategy in the direction which will generate best results. 

Due to the changes in privacy that have impacted paid ads, first-party data is becoming more and more valuable for every business. To get this first-party data, you can use multiple strategies:

a) Forms for lead generation

b) Newsletter signups

c) Google Ads

d) Chatbots

Paid ads are evolving in different ways every year so if you plan to use them, you should be up to date on the latest changes and suggestions.

Should businesses use organic or paid search or both?

Organic social media is the best way to market your product, but there are limitations. Paid social media is the best way to fill in those gaps. Choosing the right platform for your business is essential for success. Weighing the options between organic vs paid social media, and which platforms suit your business the most? Our expert team of digital content marketing professionals is here to help, feel free to contact us at