How Digital Services Changed Business

Uber is the largest multinational taxi company in the world. It has earned millions of dollars thanks to its unique business model and it doesn’t own vehicles. The viral social network Facebook doesn’t create its own content. Airbnb, the world’s largest accommodation rental platform, doesn’t own real estate. Bitcoin is the most valuable monetary currency whose network is not controlled by any institution. Bitcoin exists only in digital form - there is no actual money. Apple’s iTunes, the world’s largest music distribution, doesn’t have its own music studio.

How Digital Services Changed Business

What is the first thing that comes to your mind when you think of great names such as Amazon, Facebook, Uber? Did you know that these companies don’t own products they represent?


Internet and digital services changed business as we once knew. It used to be impossible to sell something you don’t own. Nowadays it’s constantly happening. Changing the way people shop, the internet has changed marketing. As a result, companies had to alternate their way of launching on the market. Large global companies base their success on recognizing the importance of software placement and development as well as service delivery, without focusing on products and outlets as is the case in the traditional way of doing business.


Uber is the largest multinational taxi company in the world. It has earned millions of dollars thanks to its unique business model and it doesn’t own vehicles. The viral social network Facebook doesn’t create its own content. Airbnb, the world’s largest accommodation rental platform, doesn’t own real estate. Bitcoin is the most valuable monetary currency whose network is not controlled by any institution. Bitcoin exists only in digital form – there is no actual money. Apple’s iTunes, the world’s largest music distribution, doesn’t have its own music studio.

These huge names all have something in common. They all sold ideas and services, connected with the people who have products, and through that model provided mutual earnings. In other words, they just used the benefits of doing business in the world of digital.

One good idea can help you achieve your goals. Huge possibilities are at your disposal. Will you use them? For advice, contact Omeg Digital Marketing Agency – contact@omeg.co