Essential Facebook Ad Terms

To better understand and manage the world of Facebook advertising, we bring you the essential Facebook ad terms

Essential Facebook Ad Terms

Did you know that over 2,7 billion people use Facebook daily? Everybody knows the basic functions of this platform. We all use it every day. Besides the basic ones, Facebook has functions that develop business worldwide. In the never-ending chase for success, advertising is the turning point you are looking for. 

Over 80% of business advertising is happening here. Yes, 80% and this number is constantly growing. Through this large global audience, you can reach new and existing customers who want to know more about your business.

Facebook advertising can help your businesses grow online and fulfill some of your specific goals. Various possibilities are at your service, will you use them? One of the most important benefits of Facebook advertising is that your customers use this platform on a daily basis. A major benefit is its ability to reach your exact audience.

It’s one of the cheapest forms of advertising, and it drives immediate results. Your potential customers are waiting for you. Build a long-lasting relationship with them, and tell your story in the world of digital. Facebook advertising can place your brand, make it seen, recognizable, and trustworthy. Take it to the next level. 

To better understand and manage the world of Facebook advertising, we bring you the essential Facebook ad terms. 

Business Manager

The name speaks for itself, simply put, Facebook Business Manager helps manage your business. It controls multiple Facebook pages, business assets, ad accounts, and many more. You can also grant members of your team full or partial access, depending on their role. Look at a Business Manager as a virtual assistant you don’t pay.

Ad account

A place where you have insight into all the actions that Facebook detects when it collects data for the future. When your ad is running, you can track performance and edit your campaign. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, make tweaks and adjustments as needed. With an Ad Account, you optimize, measure, and plan.

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure advertising effectiveness. It provides insight into the actions that people take on your website. Simply put, with this tool you can make sure your ads are shown to the right people – the target audience.


CPC cost per click

CPA cost per acquisition

CPM cost per 1000 impressions

ROAS return on investment

If you need advice on how to make Facebook ads, or you want to improve your results, feel free to contact Digital Marketing Agency OMEG –⁣⁣