E-commerce Trends in 2022

Transformation in e-commerce is happening. The last few years have brought important changes in online sales, new trends, and ways to adapt to the speed and demands of the market. Many of the sectors that were behind in the field of e-commerce had to accelerate their digital transformation, adapt to the needs of the buyer, […]

E-commerce Trends in 2022

Transformation in e-commerce is happening. The last few years have brought important changes in online sales, new trends, and ways to adapt to the speed and demands of the market. Many of the sectors that were behind in the field of e-commerce had to accelerate their digital transformation, adapt to the needs of the buyer, and innovate to satisfy increasingly virtual users.

Here are a few trends you should consider as not to lose ground against the competition.

Augmented Reality

Augmented reality is not only found in video games, its impact has spread to different scenarios, including e-commerce, where it has become a trend that will have more impact on sales strategies every day, by allowing the digital user to know and relate to the product differently, through more positive communication and connection.

Customers can still see all the details of the product that they would be able to see in a store, but with one extra feature: a 3D rendering of how the product would look if it was in their own home! It takes all of the guesswork out of shopping, making it easy and enjoyable for everyone.

The augmented reality market is projected to reach $198 billion by 2025. Amazon also has plans for an AR mirror that will dress shoppers in virtual clothing.

Brands that don’t want to get left behind should consider embracing augmented reality as soon as possible.

Evolution in Deliveries

Despite the growth potential of the e-commerce industry around the world, there are wide supply and demand gaps because products are not delivered fast enough.

Inefficient UPS services and high handling costs, hurt both the consumers that need deliveries faster and shippers that compete with other logistics providers to ship goods on time.

The integration of drone delivery can solve these challenges while keeping prices low by reducing CO2 emissions, all while increasing retailers’ customer bases.

These devices began to appear in the logistics scenario thanks to e-commerce companies such as FedEx, Alibaba, and Amazon, which transformed their services by offering drone deliveries in 30 minutes. We will have to wait and see how this trend develops, which promises to be much more profitable, economical, agile, and practical than motor vehicles.

Drones are capable of fast travel and can easily circumvent traffic jams and last-minute deliveries. Have you ever imagined shipping your products using this equipment?

Voice Search

Google is the most important search engine in the world, and 7 out of 10 people use it daily to find information. The writing of words or terms related to what we want to find is the most common form of search.

However, for some time now, we have begun to hear about voice searches, a trend that Google and other platforms have been taking, predicting their greater positioning in the coming years, thanks to their agility, speed, and less effort than typing.

With this mechanism, it is enough for the user to issue a spoken request or question to receive a suggestion of the most popular product. How easy is it to join this trend from e-commerce?

Google provides the following tips to optimize content:

  • Answer the user’s basic questions, which are: what, who, where, and why.
  • Use a natural language. Informal conversation is valued more in voice searches than a literary style.
  • Create texts below 30 words

Never before has shopping online been so much fun! The future of e-commerce and online shopping sure looks brighter than ever. Is your business keeping up with these trends? If you need advice on how to incorporate these trends into your business’s e-commerce strategy contact OMEG Digital Marketing Agency.