The Netflix Effect

The Netflix Effect

Chess has been played for centuries and is certainly one of the most popular games. Since the hit series “The Queens Gambit” started airing on Netflix on October 23 this year, it has brought not only benefits for this platform, but also for chess itself, especially if...
Branding vs Marketing

Branding vs Marketing

Branding and marketing are two seemingly similar terms but denote different actions. In order to get a positive, desired outcome when marketing your business to the public, it is very important to know the difference. Branding represents your identity, more precisely,...
5 Advices for Stronger Brand

5 Advices for Stronger Brand

An effective brand strategy gives you a major advantage in competitive markets. But what does ‘branding’ really mean? The marketing practice of creating a name, symbol, or design that identifies and distinguishes a product from other products is called branding....