The Netflix Effect
Changing Consumer Behavior
Netflix pioneered subscription-based streaming, eliminating the need for physical media like DVDs. Users began to expect content to be instantly accessible, driving significant changes in consumer preferences.
The Binge-Watching Phenomenon
By releasing entire seasons at once, Netflix created the 'binge-watching' culture. This not only increased engagement but also raised the bar for content creators to sustain audience attention.
Impact on Competitors
Netflix's success forced traditional media companies to enter the streaming market, leading to the creation of platforms like Disney+, HBO Max, and Amazon Prime Video.