Average Time Spent On Social Media

Whether you are using it for entertainment, to get information and connect with friends, or for business purposes, social media is part of our daily activity. Here are the statistics: More than 4,5 billion people use the internet, and only in the past year that number increased to 298 million.

Average Time Spent On Social Media

From posting photos on Instagram, watching videos on YouTube, or checking notifications on Facebook while eating, social media is taking an important part in our everyday life. The number of people using social media is constantly increasing. Every second 11 people use social media for the first time. When we look back on 2020, social media played an important role in our lives by giving us a chance to connect more, and by all odds longer than ever before. Do we spend too much time online?

How active we are on social media, statistics

Whether you are using it for entertainment, to get information and connect with friends, or for business purposes, social media is part of our daily activity. Here are the statistics: More than 4,5 billion people use the internet, and only in the past year that number increased to 298 million. 3,8 billion people actually use social media and that is around half of the world’s population. On average, social media users spend 2 hours and 45 minutes online.

Businesses are using the power of social media to present their brands and also sell their services and products, while other individuals are using it to stay connected, entertained, and informed. Ultimately, we are all online. 


Despite the big number of new social media platforms that appeared during the past few years, Facebook is still number one in terms of popularity. With 2,8 billion monthly active users, we can argue that nearly every social media user is actually on Facebook. This makes Facebook a great platform for brands to reach a wider audience, which is usually achieved through advertising with paid ads.


Instagram has increasingly expanded and changed over the decade of its existence. The fact that 10 years ago there were no “selfies”, “hashtags” or “influencers” sounds pretty impressive, right? At first, Instagram was designed to be a platform where we would share moments from our daily life. Over time, it turned into one of the most efficient platforms for businesses.

130 million users click on purchase-related posts every month. With recently added upgrades related to e-commerce, it is now significantly easier for businesses to sell on Instagram, than it ever was before.


YouTube is the biggest online platform for sharing videos, and the second most visited web platform, right after Google. It enables users to share their own videos, watch videos of others and also interact with people. There are 2 billion monthly active users on this platform. Even though it counts less users than Facebook, and considering the fact that you don’t need to create an account to watch Youtube content, the number of registered users does not represent the actual number of people watching Youtube every month. Time spent on the platform is 40 minutes on average. 33% of the world’s population older than 13 use YouTube and 80% of parents answered that they let their kids, who are younger than 11, watch YouTube.


TikTok is a short-form video app that became extremely popular in a short period of time since it was created back in 2016. Being a relatively new social platform, it is still mainly focused on gaining more users than making a profit. Businesses can take advantage of this by focusing only on creating content and reaching more people in a short period of time. 65% of users are under 30, and are called the “Generation Z”.

Generation Z is advocating for more control over their own life; they are bothered by ads and will more likely skip most of them, so 51% of them are using ad blockers. Considering that fact, it makes them a very unapproachable target for businesses by using the standard ads and marketing tactics. However, TikTok offers less invasive techniques and makes it easier to reach the target audience by engaging them via video content. Once you figure out how to implement your brand in a well-structured story, TikTok becomes a place for many opportunities.


LinkedIn is known as a platform for “professionals” and it’s trendy among B2B companies. It grew rapidly through the years and currently has around 690 million registered users, where every second 3 million users post something new. For the same amount of time, there are 55 new job applications posted. Users can present their new portfolios and ideas, look and apply for a job, and at the same time connect with more people and expand their business connections.

LinkedIn is a great platform to present your new professional skills, as it offers users to create and post blogs. Interestingly, over 41% of successful millionaires prefer LinkedIn among all other social media platforms.


This was only a short insight into the most popular social media platforms based on the available data. There are many factors by which you can determine what platform is the most suitable for your business. Finally, it depends on your personal preferences and interests. If you want to be available where everyone else is – Facebook is basically your primary choice. On the other hand, if you are a fan of video content – YouTube is your starting point. For an entertaining and shorter kind of content –  TikTok may be an interesting choice for you, but in case you are more focused on the business aspect, LinkedIn would be an ideal place for you.

If you do have your own business, some of these platforms can be a great tool to help you promote your services, products, and brand. Users will make their shopping decisions based on products presented to them in the right way and at the right time. Identify your target audience precisely and find out which social media platform they prefer the most. Upon this information, you will be able to create a perfect marketing strategy.

Whether you are an Influencer or just a user (regular consumer of social media), you can use the above-mentioned social media platforms to connect with people who share the same interest as you and build a better and wider social network of people.
If you are still not sure which social media platform is the best choice for you or your business to focus on, feel free to contact our team for free consultations. Write us: contact@omeg.co